As compared to other types of industry, those which are related to sales are the most competitive among the others. The main reason is very much obvious. Every sales firm is after for higher sales and greater revenue. This means that one must be able to enhance the company’s products and services. Moreover, the quest should also not end there. It is because it is also important to introduce such products and services to their target consumers or target market. Thus, this is where the role of the sales associate comes in.